(Washington) Melania Trump is in turn investing the rapidly expanding field of NFTs, these authenticated digital objects, by launching a platform on which digital copies of a watercolor depicting her “cobalt blue” eyes are offered from Thursday.
The wife of Donald Trump said in a press release “proud of this new NFT project, which embodies (his) passion for the arts and will support his commitment to children’s work.”
Only “part of the profits”, a fraction not specified in the press release, will go to projects to help children in homes, aimed at initiating them into computer programming.
This digital work, accompanied by an audio message of “peace” from the former first lady of the United States, will be available for sale until December 31, 2021 at the price of 1 SOL, a cryptocurrency that was traded around $ 185 around 10 a.m. Thursday, according to the specialist site coinbase.com.
Watercolor, titled Melania’s Vision, was produced by French artist Marc-Antoine Coulon, a fashion illustrator who has collaborated, according to his website, with magazines such as Vogue, Vanity Fair or ELLE.
” Melanias’s Vision is a breathtaking watercolor by Marc-Antoine Coulon and depicts the cobalt blue eyes of Mme Trump, providing the collector with an amulet that inspires inspiration, ”the statement enthusiastically.
NFTs (for “non-fungible tokens”) are certificates of authenticity associated with a virtual object that they thus make unique. Almost unknown a year ago, they represent for some the new goose that lays golden eggs on the contemporary art market.
The former first lady announces that she will offer NFTs “at regular intervals” on her platform and indicates that an auction will take place in January 2022, during which collectors will be able to acquire a lot comprising a digital work, a physical work and a “one-of-a-kind accessory”.
The sales will be made on a platform powered by the social network Parler, popular with conservatives and briefly taken offline after the assault on the Washington Capitol on January 6 by supporters of Donald Trump.