Deezer increases its prices. The number one audio streaming company in France announces an increase – the first since 2009. Eco guest of franceinfo Tuesday, December 14, Louis-Alexis de Gemini, former CEO of Deezer in France, today the group’s global marketing manager, justifies this increase: “A premium subscription will cost eleven euros instead of ten, a family subscription will cost 18 euros instead of 15 (…) After twelve years, we need to continue investing in the application, in its content, and for that we need our customers. “
This price increase will benefit 70% of the artists, authors, composers, producers and performers we support. There is also a desire for solidarity with the music industry.
Louis-Alexis de Gemini, Marketing Director of Deezeron franceinfo
According to the leader, Deezer is today “the number one funder of musical creation in France, to the tune of almost 200 million euros last year. We accept this choice but to develop ourselves, we need to earn a little more money “. The French group, which employs 600 people, is still in competition with the world number one, Spotify, and with digital giants like Apple and Amazon. He wants to make a difference with a catalog that has grown, with more than seventy million titles, with new features and high resolution sound.
Deezer subscribers “are still rap fans“, notes Alexis from Gemini:”Rap is the new French variety. You just have to see the huge launch of Orelsan’s new album. The year 2021 was marked by rap, with a lot of male artists, be it Ninho, be it Damso, be it Jul – one of the most listened to French artists.“But according to Deezer’s marketing director, the ranking”is also marked by the French variety, with all the generation of Clara Luciani, Juliette Armanet … “, and also by international pop:”Dua Lipa has been at the top of the streams in France and around the world.“