(Milan) Milan men’s fashion week, scheduled for January 14 to 18, confirms the return to physical parades, amid a strong recovery in the market that had been shaken by the COVID-19 pandemic, the Chamber said on Monday of Italian fashion.
The kickoff of the 23 live shows of Fashion week will be given by the Italian house Ermenegildo Zegna, followed by other big names like Armani, Fendi, Dolce & Gabbana and Prada.
Men’s Fashion Week, dedicated to the fall-winter 2022-2023 collections, will see the participation of 47 brands, nine of which have opted for a digital presentation.
“Fashion week is our showcase, which serves as a motor” for the recovery of the sector, the president of the Italian Fashion Chamber, Carlo Capasa, told reporters. He said he relied mainly on vaccinations to allow physical parades “in complete safety”.
Fashion exports ” made in Italy “Should climb to 67.96 billion euros this year, driven by China,” or a level close to that of 2019 “, before the pandemic, detailed Mr. Capasa.
In the first nine months of the year, exports increased by 17.1% compared to the same period of 2020. The main markets include China (+ 55.2%), the United States (+31 , 2%) and Russia (+ 20.6%).
The fashion trade balance in 2021 is expected to be positive, at 33.22 billion euros, or one billion euros more than in 2019, due to a slight drop in imports.
Italian fashion turnover, comprising clothing, accessories, eyewear, jewelry and cosmetics, is expected to grow 20.5% to 82.85 billion euros this year, compared to 2020, but will remain below from that of 2019.