The man behind a popular Montreal meme

Not so long ago he was an anonymous retired engineer from Hungary. Today, he travels the world and is recognized in the streets of São Paulo and Montreal. The Press met András Arató, who became famous thanks to the magic of the web.

Andras Arato? Who ? If you don’t know his name, you’ll probably recognize his face.

He is the man behind one of the web’s most popular memes. A retired electrical engineer from Budapest who became an internet sensation a decade ago.

“I exist! I am a real person! “, launches with enthusiasm András Arató, met Friday morning in front of the Fairmont Reine-Élizabeth hotel.

Earlier this week, he posed in front of the giant downtown ring, flashing a tight smile – his signature. The photo quickly went viral on social media. Even Montreal Mayor Valérie Plante commented on the Facebook post, welcoming her.

We caught him a few hours before his flight back to Hungary. The septuagenarian was shooting an advertisement in Montreal, the reason for his visit. Just last week he was in Amsterdam for another contract.

András Arató is a man in demand. About ten years ago, it became popular around the world, completely by accident.

From retiree to meme king

It all started during a trip to Turkey to celebrate his retirement. A photographer who had come across his travel photos online approached him. “He was looking for a role model like me and invited me to give it a try. In the end, he liked the result and called me back several times,” says Mr. Arató.

The photos were sold to image banks for commercial use. The septuagenarian posed in a costume of doctor, professor or even handyman.

Later, András Arató did a search by image, curious to know the uses that had been made of his photos. “It was shocking to see,” he says.

To his dismay, the retiree had become a meme. A group of American teenagers who had unearthed the images were amused by the frozen expression of this old man who seemed to hide his pain behind a forced smile. They superimposed short humorous texts on the images, giving rise to the famous meme “Hide the pain, Harold”.

The septuagenarian was stunned. And offended. “Some of the memes were rude, even disgusting. Some were funny, but not all of them,” he says.

He would have liked to erase everything, but it was already too late. The machine was gone. “At first I thought people would forget, but it didn’t happen,” he says.

It took him five years to come to terms with his newfound popularity. If he couldn’t stop it, he could at least enjoy it. In 2017, he created a Facebook page, which has more than 750,000 subscribers. And today, he travels the world! “Partly for commercials and partly for festivals,” he explains.

Wherever he is, he is recognized in the street. “It happens every day. Wherever I am. At home, in Budapest, Montreal, Moscow or São Paulo. It’s always the same,” he says.

He is regularly asked to take a selfie with fans. “I never say no because I see the joy it brings to people. I make them happy for the day! he exclaims.

In Montreal like at home

In front of our photographer’s camera, András Arató is like a fish in water. Between takes, he gives a thumbs up, like the popular meme.

So how does he find Montreal? ” I adore ! he exclaims. “It’s very European. I almost feel at home here,” he continues.

Despite a busy schedule, he found time to do all the activities he had written down before leaving: visit the Old Port, eat smoked meat, see a Cirque du Soleil show…

Getting noticed by the mayor was not on her list, however. ” I’m proud of it ! Even the mayor of Budapest has never commented on my publications…”, he laughs.

For those wondering, his trademark strained expression is simply the result of hours of smiling for the camera. In person, her smile is genuinely sincere. “I don’t consider myself a sad man! “, he launches.