how to produce eco-responsible audiovisual content?

From France Télévisions to TF1, via M6, Canal+ or the production companies Mediawan and Banijay, 280 audiovisual groups have joined Ecoprod, an association that supports the ecological transition of the sector.

>> Industry: towards more eco-responsible investments?

The reason: it is a particularly polluting industry. In France, it emits 1.7 million tons of CO2, the equivalent of a city like Amiens. This concerns the filming of TV shows, series or advertising.

There are solutions to develop more sustainable practices, such as reducing transport, reusing decorations, setting up an organic canteen. “This involves having a longer preparation time, hiring an eco-referent, but at the same time, we can save energy”explains Pervenche Beurier, the general delegate of Ecoprod, media guest of Célyne Baÿt-Darcourt.