Cultured: clothes made entirely in Saguenay
A feminine collection, all soft and focusing on comfort and natural materials, here is the spring proposal of Cultivées, a young brand established in Saguenay.
After studying fashion at LaSalle College and spending a few years working in this environment in Montreal, Catherine Morin returned to settle in Saguenay where she launched the clothing brand Cultivées in 2020, then a workshop-boutique in which she runs also a selection of creations by Quebec designers.
Returning to her native region with the project of going into business management, Catherine Morin reconnected with the love of textiles after joining the guild of Courtepointières de Saguenay and the circle of farmers. “What interested me initially were the traditional ways of making textiles,” she says. Knowing that the fashion world is so saturated with clothes, my goal was not to distribute internationally. What really interests me more is craftsmanship. »
If the integration of traditional know-how such as quilting and weaving were at the heart of his creations at the beginning of Cultivées, they are more discreet, for lack of time and manpower. Some pieces still incorporate quilting, but the designer is now focusing on simpler, yet stylish garments that she and a full-time seamstress make in their studio.
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PHOTO PROVIDED BY CULTIVATED
Récré top ($89) and Pongo shorts ($116) lilac
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PHOTO PROVIDED BY CULTIVATED
Deville dress ($158), inspired by Cruella, accompanied by the Mon Illuminée jacket ($215) with quilt applique on the back
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PHOTO PROVIDED BY CULTIVATED
Estella Dress ($225)
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PHOTO PROVIDED BY CULTIVATED
Unisex Karl Tee ($49)
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“The profession of seamstress needs to be shown, revalued. There is a glass wall between the workshop and the shop [boutique Gabarit, rue Racine à Chicoutimi], people see us working. We make adjustments to the clothes we sell. It is so appreciated and it evokes a lot of nostalgia among the customers. My pleasure is really in there. I returned to base. »
Summer and winter, they work mainly with natural materials, namely hemp, cotton and linen. New models are created every season. “In comfort, I try to have something that is beautiful and structured,” explains Catherine Morin. The fittings are made on members of the team so that the clothes are well adapted to the woman’s body.
Cultivées has recently offered a line for men, made up of basics, as well as baby clothes made from production scraps. “It’s so precious, natural fibers,” says the designer. We talk about food waste, but textiles are the same. It is a seed that grows in the ground, which is harvested and processed. It breaks my heart to throw them away. Thus, the love of fiber cultivates creativity.
Beauty: beard and shaving: a fiery quartet… soothing
PHOTO PROVIDED BY CLARINSMEN
The new line of shaving and beard products from Clarins
For its new range of beard care and shaving products, Clarins has carved out a solid team, calling on master barbers and football player Laurent Duvernay-Tardif, who takes great care of his facial hair. In support, plant extracts are invited in the formulas, from bison grass, gymnema or blackcurrant bud, among others. The result was a high-end quartet, including a creamy foaming gel, which provides comfort when passing the blades, as well as two soothing aftershave products: a lotion and a gel. Our preference goes to the second, easier to apply and very hydrating, although the first has an invigorating side that could well start a day. Finally, beard oil has proven to be, in our opinion, the gondola head of the training, since it can be used both for shaving and for caring for and nourishing your beard. Based on castor oil and lentisk pistachio tree, it smoothes and softens the hair, giving it shine while avoiding the “greasy” side. Laurent Duvernay-Tardif, who had the opportunity to visit the brand’s laboratories, also pointed it out as one of his favorite products during the launch of the range.
The return of the LaSalle College Parade
IMAGE PROVIDED BY LASALLE COLLEGE
It’s the big comeback of the Signature fashion show for LaSalle college fashion design graduates.
It’s the big comeback of the Signature fashion show for LaSalle college fashion design graduates. The event takes place on May 12 on the Grand Quay of the Port of Montreal. Nearly 300 creations will be presented during this fashion show which includes around a hundred models and dancers. This will be an opportunity to discover the work of three years of studies in fashion design, and to see who will be the designers of tomorrow. The public is expected for the three performances at 5:30 p.m., 7:30 p.m. and 9:30 p.m. Tickets are on sale now.