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They have the wind in their sails. French flowers, produced locally, are attracting more and more consumers. Report in the Hauts-de-Seine.
A consumer who is getting married next June came to a flower shop in Clamart (Hauts-de-Seine). His future wife is sensitive to the sight of a beautiful bouquet. He wants white and green and here, even better, we do local since one out of two flowers comes from France. “That’s really local, it’s produced in Essonne”, launches the saleswoman. Seasonal and local flowers at reasonable prices: less than forty euros for a beautiful bouquet.
300 varieties produced
“They are not more expensive, we will say that they are at the same price as foreign flowers, but we will say that we have the advantage of having slightly fresher products”, explains the saleswoman. What satisfy the customer of the day. Also, some choose flowers to wink at their wife: this is the case of one of them who chose a bouquet from the Var, his wife’s birthplace. A profitable market since a French producer cultivates more than 300 varieties and then sells them locally.
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