what is the new ecological indicator worth for DIY stores?

The information has just arrived in this Leroy Merlin store. Letters from A to E make it possible to note the environmental footprint of the products. You have to scan to get the information. Half of the products evaluated by Leroy Merlin obtained the letter C.

Factory production conditions, product lifespan, raw materials, the brand has defined the criteria for its index itself. She recognizes limits. “The total greenhouse gas emissions that the product has generated during its life, that we cannot yet integrate“, explains Alice Fruchart, “more sustainable offer” manager at Leroy Merlin.

The initiative appeals to consumers

In stores, the initiative rather appeals to consumers. “For the purchase, it will be decisive“, assures one of them, while another wishes “independent organizations“. To establish its index, the brand took advice from an association specializing in eco-design. 180 brands have agreed to include the index on their products, such as Blanchon Syntilor, a paint manufacturer. For several years, he has been trying to replace non-renewable materials with natural products.