There was talk of influencer marketing in the 20 hour news by Anne-Claire Coudray, Saturday April 1st. The presenter launched a report entitled: “Beware of influencers”. Several protagonists were met, in particular Dr Amine, doctor and star of social networks. The latter pointed the finger at the too many charlatans who are rampant offering everything and anything to their subscribers. Me Virginie Aldias Loubier, specialist in health law, insisted on the urgency of supervising the 150,000 French influencers, especially when it comes to health. An influencer, with a million and a half subscribers on Instagram, had, for example, caused a huge controversy when he extolled the merits of a “capsule” supposed to beat cancer.
Audrey Chippaux, nutritionist, and creator of the account “Your stars in reality”, lists all the health abuses made by all kinds of influencers. For her, there is no other choice than to crack down. “We need ‘sanctions, more sanctions’, she hammered. A speech that found favor in the eyes of Booba, very committed to a fight against those he calls the “influencers”.
“we need sanctions, more sanctions” #influencerspic.twitter.com/KL1zGEvGBk
—Booba (@booba) April 2, 2023
Bill passed in the National Assembly
A few days ago, the National Assembly unanimously adopted a bill to regulate and better regulate the profession of influencer. “We will not let anything pass: no drift, no abuse, no embezzlement”, announced Bruno Le Maire, the Minister of the Economy. “We will have a reporting system that will be put in place. We will set up an influencer brigade made up of fifteen people here in Bercy, and we will have a whole scale of sanctions which will go from financial sanctions to the withdrawal of the approval for an influencer who would have really broken all the rules”he explained at the microphone ofEuropean 1.
To see also: “Smoking the carpet”, Anne-Claire Coudray returns to her big dumpling on the JT of TF1: “Know that it means a lot to me …”
Writing