Influencers: should their activities be regulated? The Franceinfo Talk debate

The bill concerning the fight against scams and excesses of influencers on social networks is examined at first reading in the National Assembly this Thursday, March 30. This transpartisan text carried by the deputy Stéphane Vojetta (Renaissance) and the socialist deputy Arthur Delaporte aims to frame the excesses of commercial influence. How can we regulate the activities of influencers?

Manon Mella receives Amelie Delocheco-founder of the collective Paye ton influence and Aurore Gaytejournalist for Numerama to discuss it in the Franceinfo Talk.

Legislate on the practices of influencers

In September 2022, an episode of Complément d’Enquête devoted to the business of influencers provoked a lot of reactions on social networks. The program revealed behind the scenes of the partnerships between reality TV stars, influencer agencies and fraudulent product placements.

Legal definition of the status of influencer, ban on the promotion of cosmetic surgery: the field of public action is taking up the issue, and the desire to regulate the practices of influencers by law has been reaffirmed by the Minister of Economy Bruno Le Maire. The latter sees in this bill “a sign of democratic maturity”.

Join us from 6 p.m. Monday to Friday on the franceinfo Twitch channel to participate in Manon Mella’s Talk. An hour of exchange, clarification, and debate around topical and social issues.