what regulation by the executive?

With their videos, they create content on social networks to promote restaurants, commercial products, travel… Influencers are sitting on a lucrative business estimated in France at several hundred million euros per year. year, but whose legal framework was still unclear. “This is the first time in Europe that a comprehensive influencer regulation framework will be put in place”, boasts Bruno Le Maire. The government wants to subject content creators to the same rules as ordinary media. Especially when it comes to alcohol, sports betting… The promotion of cosmetic surgery on social networks must be prohibited.

An upcoming bill

“We won’t let anything pass”, insists the Minister of the Economy. Clarify the obligations of more than 150,000 French influencers, for the union of influence professions and content creators, these proposals are essential. But she calls on the public authorities not to discriminate against or over-regulate the sector. A bill to regulate content creators will be proposed and then examined in the National Assembly next week.