the XV of France is already generating unprecedented enthusiasm around the World Cup

Sponsors pouring in and some 2.5 million tickets all sold over many months: the Six Nations Tournament barely finished with the Grand Slam achieved by Ireland and the beautiful second place of the French team, which all All eyes are already on the Rugby World Cup in France next September.

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No doubt, for Jacques Rivoal, the president of the Organizing Committee of France 2023, the XV of France is not there for nothing. “Clearly, for the dynamic in France, the team’s results are really an accelerator of notoriety and popular enthusiasm, he points out. We have completed what is called the pyramid of partners: we have our 37 partners, but we could have taken more in the end, because there was a craze for this World Cup which is still demonstrated every day.

Recurring audience successes

And the recurring audience successes during the last Tournament, with another record on Saturday March 18 for the match against the Welsh, are unmistakable signs: the number of advertisements involving the players too. These Blues are attracting more and more people with the image of friendliness and pleasure they convey.

“It’s respect, commitment, the collective! This social bond of rugby corresponds, I think, to people’s expectations: rugby has enormous potential for development also in our country.”

Jacques Rivoal

at franceinfo

A craze to be cultivated which will result in the installation of “rugby villages” in the host cities of the World Cup, such as Place de la Concorde, in Paris. The economic fallout from the event is estimated at two billion euros. The World Cup in France will begin on September 8 with the match between France and New Zealand, and will end on October 28.