Carrefour will launch an “anti-inflation basket” of 200 products at 2 euros in mid-March

The Carrefour distributor launches. The brand is preparing to set up its own “anti-inflation basket” composed of 200 products sold on average two euros and “at locked prices” until mid-June, announced its CEO Alexandre Bompard in an interview with Sunday newspaper (article subscribers).

In detail, this concerns 100 products “Daily” (detergent, baby diapers, spreads, flour, biscuits, etc.) and 100 other labeled “healthy” (yogurts, eggs, fresh vegetables, bread, milk or cereals) with a Nutri-Score A and B, marketed under the Carrefour and Simpl brands, which will be sold “at fixed prices, from March 15 to June 15”, specifies the daily. The band will throw this basket “essentials and nutrition” – whose composition was chosen during round tables with the brand’s customers –on the shelves of its 5,945 French stores in ten days, he continues.

An aborted “common” basket project

This initiative follows the abandonment of the “Project of a uniform basket common to all brands”mentioned in December by the Minister of SMEs Olivia Grégoire, “but since rejected by most distributors”explains the newspaper. “We have found a very good agreement with the minister” of the Economy Bruno Le Maire, declared Alexandre Bompard to the JDD. “He decided to leave everyone the freedom to define the operations of their choice”.

For a year, Carrefour had already set up a basket of 15 fruits and vegetables sold at less than 1 euro, which gave “very good results”according to the business manager, who adds that this new offer represents an investment effort of “several tens of millions of euros”. At the beginning of February, the competitor Système U had announced the launch of its basket of “150 products at cost price”For “an indefinite period”.