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Paying flowers dated the day before a quarter of their price is possible. In the past, some florists would have thrown them in the trash, they are now selling them at discounted prices.
Valérie Hassan, florist at Monceau Fleurs, uses the Too Good To Go application to avoid wasting flowers. That day, she has about twenty bouquets to prepare. If she doesn’t sell her mixed bouquet, it will be out of date and end up, like six out of ten cut flowers, in the trash. “[L]These flowers are very blooming, we do not lose them, we do not throw them at all in the trash, and precisely we can benefit people with small budgets “, she confides.
To save them, the brand is committed to selling them at a significant discount, through the Too Good To Go application, originally created to fight against food waste. “It allows you to buy bouquets or plants with a reduction of 75%”, explains Sarah Chouraqui, general manager of the application. A bouquet at 30 euros thus goes to 7.99 euros. One of them has just been bought by Marie-Claire Coulon-Soizeau, a regular user. “It is very pretty, it will last me for another five, six days (…) and it will improve my well-being”, she confides. For flowers that can no longer be sold at all, Clara Duchalet, manager of the Vépluche recycling company in Boulogne Billancourt (Hauts-de-Seine), goes to the florists for faded flowers. They will then be valued in a factory.