Twitter: 62% of Canadians less likely to use it after Musk acquisition

The acquisition of Twitter last October by Elon Musk continues to make waves, so much so that 62% of Canadians were less inclined to use social media as a source of information because of this acquisition.

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This is what a recent Ipsos poll conducted on behalf of Global News.

Nearly 61% of respondents also believe that misinformation has a better chance of spreading on Twitter since the change in direction put in place by Musk.

From massive layoffs to changing the usage policy, several sweeping changes have taken place since the Tesla founder took over as head of the platform.

The deployment of Twitter Blue concerning the authentication of accounts with a blue badge also experienced failures during its deployment by leading to the creation of fake accounts supposedly verified.

As a result, opinions are divided on the rest of the changes that could be made, with 47% of Canadians surveyed expecting few changes and 47% who think that Twitter will be further censored.

Older generations are also more worried about the ability of social media to spread misinformation, a situation that concerns younger people a little less.

The survey was conducted among 1,001 Canadians aged 18 and older, between November 10 and November 16, 2022.


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