Here’s a wrapping paper you won’t want to tear or recycle too quickly.
Created by BMO and distributed free of charge in all its branches in Quebec starting this Monday, it sports a QR code leading to a catalog containing products sold exclusively by SMEs owned by women.
The goal: to make them known, promote their products, and give them a financial boost. There are gift boxes (LOCO Groceries), food (Nutra-Fruit) and beauty products (SIMKHA) and for the home, in particular.
Three different papers are offered in Quebec, because the idea is also to promote local purchasing. BMO has also created an ornament for trees in the form of a miniature catalogue.
Products can be discovered by going directly to the BMO Pinterest page.