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The Spanish discount brand, Primaprix, is setting up in France. In France, more and more consumers are heading to this type of store which offers products at reduced prices.
The Primaprix brand moved to Montreuil (Seine-Saint-Denis) a few days ago. This brand, unknown to the general public in France, attracts many curious people. Inside the stores, many shelves are filled with products at very attractive prices and less expensive than in the classic brands present in France. “It seems cheap to me, you can see right away that it’s a store that pays attention to prices”, testifies a client.
Most items are cheaper since Those are end of stock, unsold stock or products with defects. However, customers have less choice, because 2,500 references are present in the store. For Oliver Dauversspecialist in mass distribution, a niche is to be taken for the Spanish brand. “Mechanically, there is a kind of place that is established for the signs”he explains. This is due to the upscaling of hard-discounters historical.