The 9e edition of the Bowvember campaign is in full swing. By purchasing the bow tie created by designer Philippe Dubuc, you are supporting the Procure organization, which helps men with prostate cancer.
Posted yesterday at 9:00 a.m.
More than 30 ambassadors get involved and support the cause by wearing the bow tie: the mayor of Montreal, Valérie Plante, Chantal Machabée, Julie Bélanger, Régis Labeaume, Isabelle Maréchal and many others.
In Quebec, it is estimated that 12 men are diagnosed with prostate cancer every day.
The funds raised finance research projects and support men affected by the disease and their families.
The bow tie is on sale for $45 in Ernest, Greich & Scaff boutiques, in Germain hotels, Alt and Escad hotels as well as online on the Procure website.