Posted at 12:00 p.m.
We are the happy parents of a beautiful 14-year-old teenager who consumes 99% of Quebec music and content. What motivates his choices, apart from us of course, who have immersed him in concerts and French-speaking radio (thank you ICI Musique) since his birth? These are the same artists she appreciates and with whom she builds a virtual relationship.
Indeed, his friends may love American and British artists, whose names I couldn’t even tell you, they have no relationship with them. The proximity and accessibility of social networks such as Instagram allow our daughter to follow and like her favorite artists such as Fouki, Jay Scott, Vendou and Saramée and to interact with them.
She shares her favourites, her photos and her impressions of their last concerts and it is no surprise (for her) that they like, share and respond to her publications.
The influence of local stars forged this 14-year-old child who only wears their merchandise or even the brand of shoes of one and the haircut of the other. If there is one who shares the new EP of the other, it is assured that Juliette will follow this newcomer and learn about him.
Show tickets
For the age group that you mention, from 13 to 17, I do believe that Bill C-11 is indeed important, but the greatest promotional vehicle for our stars is our children. What recent birthday gifts have been given to two friends? Out the $20 in an envelope or the gift certificate for a plastic shop to replace a junk they already have, we are now offering show tickets to discover a Quebec star. This is how Juliette introduced Jay Scott to two friends last weekend.
They are now three to have their parents printed images of singers that now adorn the walls of their rooms and three to socialize with them virtually. To this end, Mr.me Ready, I’d suggest a little etiquette for some rising stars. What they answer, share can have a huge impact on their career, even when they simply do not answer. Let’s say that I have seen and read things that are sometimes not very appropriate, but it’s up to us, educators, to show our young people how to make sense of things.
Giving culture as a gift is not only a nice slogan, but also an action within the reach of many. If you can’t give culture as a gift, at least ask to receive it! A few weeks from Christmas, here is an idea.