The city council adopted this measure on Wednesday, which will come into effect on December 1. According to the Environment and Energy Management Agency, a digital advertising screen consumes the equivalent of the average annual consumption of a household for lighting and household appliances.
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Lights out. From December 1, illuminated advertisements must be turned off in Paris from 11:45 p.m. to 6 a.m.. The measure was adopted Wednesday, October 12 by the city council.
This decision concerns Clear Channel, theprivate operator in Paris of information panels with electrical or electronic display, digital, backlit or scrolling advertising panels.
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The JC Decaux company, which manages the Morris columns, the backlit panels of the press kiosks and the passenger shelters, will have to turn them off from 1 a.m. According to the entourage of the first deputy, Emmanuel Grégoire, the two companies have given their agreement to this project.
In addition, from November 1, shops and offices will have to put an end to the lighting of their signs and screens. “as soon as these organizations cease their daily activity and these premises are no longer occupied”under penalty of verbalization and administrative sanctions.
The stated objective is to reduce energy consumption. According to the Environment and Energy Management Agency (ADEME), a digital advertising screen consumes approximately 2,049 kWh per year, i.e. the equivalent of the average annual consumption of a household for lighting and appliances, excluding heating.