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The section “An idea for France” of 13 Hours highlights the initiatives of the French. Monday, October 3, journalist Valérie Heurtel, present on the set, is interested in a company that manufactures organic cleaning products delivered to homes.
“In traditional detergents, the product is made up of between 80% and 90% water. So when we go to the store, we buy water and plastic, which is an aberration”explains Maxime Deguineco-founder of the company “La marque en less”, which manufactures organic cleaning products. The company offers powder products pre-dosed and available in a complete range: detergent, but also products for windows, floors or toilets.
The company’s products are so compact that they arrive directly in customers’ mailboxes. Some products household more respectful of the environment, but not necessarily more expensive, thanks to minimalist packaging, in-house communication and the absence of intermediaries. On the 13 Hours set, journalist Valérie Hurtel present, Monday, October 3, a “magic trio to clean your house in a natural way” : baking soda, lemon and white vinegar.