“Five years ago, we wondered what we were going to do with our daysslips a seller. Today, we don’t stop.“In the shop located in the parking lot of the Beaujoire stadium, the comings and goings of customers are continuous. A jersey, a scarf, a down jacket or an order withdrawal. . “We got very good results.is satisfied Nicolas Checcacci, responsible for the general public sales of the club. We simply broke records.” The qualification of the Yellows in the European Cup for the first time in 18 years is not for nothing. Moreover, the away jersey has been out of stock for several days on a large number of sizes. If sales are worn as rarely at FC Nantes, which moves this Sunday to Monaco, the club yet still refuses to communicate its figures which would be, according to our information, higher than those of neighboring Rennes.
“From Nantes-Monaco, it took off!”
At half mast at the end of the 2020/2021 financial year marked by the in extremis rescue of the Canaries in Ligue 1, “our worst season“according to Nicolas Checcacci, the sales curve has since risen steadily.”Last season had started very badly even if the white jersey had worked very well but from Nantes-Monaco, it flew awayanalyzes the head of merchandising ticketing at FC Nantes. The results-sales elasticity of jerseys is enormous. When you have a team that releases something positive and is efficient, and that also applies to ticketing, sales are too.” The victorious course in the Coupe de France synonymous with qualification for the Europa League was a very clear accelerator for the revenue of the Nantes club. The town hall is rubbing its hands on it since part of the Beaujoire rent is indexed to the income generated by the club, since the renewal of the rental contract, signed last year.
We even have to work after closing to do all the flocking of the pre-ordered jerseys.
Despite the very high price of the jerseys – between 85 and 125 euros for an adult tunic – supporters jostle each other. On the website and in store. “We’ve all been waiting for this for a very long time and to see an FC Nantes jersey with the Europa League badge, it’s just incrediblewhispers Lucas, 19. We won’t have it every year and if it happens, it won’t happen again for a very long time.” To mark the occasion, he will therefore buy the home shirt. “110 euros, it stings but it only happens once, and that’s why I decided to take it“, he assures. For Fabien, a subscriber in Erdre, it will be “the set of Nantes and a scarf” i.e. almost 200 euros. “We got it for 152 euros in alldetails Bari who notably fell for a Canaris training shirt. What we don’t do for FC Nantes.”
– Florian Cazzola
Pallois, Blas and Merlin on the podium of the most popular flockings
This acceleration in sales is now being felt even in the schedules of certain employees. “We even have to work after closing to do all the flocking of the pre-ordered jerseyssays a seller. We wouldn’t have time to do them otherwise..” “I’m going to get flocked Nicolas Palloissays Valentin, at the checkout. He is my favorite player in Nantes.” Among the numbers most often stuck on tunics: the 4, 10 and 29. The trifecta in this order. “The fact that we do not know if Blas stays in Nantes during the transfer window has necessarily played“, confesses another seller. “Me, it will be Quentin Merlin because he is from Nantes, trained at La Jonelière and he is really good“, continues Arthur.
I went to see Olympiakos with my son and I said to myself as I left the stadium: I must at least take this jersey, as a souvenir.
The enthusiasm is such that FC Nantes assures us of breaking turnover records since August. Especially on home game days. The precedent dates back to the reception of AS Saint-Étienne, last May. “This season, this record has already been beaten twice against Lille and Paris where it was shattered“, enthuses Nicolas Checcacci who is keen to highlight the quality of the jerseys. It remains to be seen whether the dynamic will remain as positive in the months to come. “It will really depend on the results of the team“, promises an employee. In the meantime, they take advantage of the European Cup and those who want to buy themselves”part of this adventure” said the sales manager. Like Anthony: “I went to see Olympiakos with my son and I said to myself as I left the stadium: I must at least take this jersey, as a souvenir..” A selling point that could quickly run out of steam.