The singer has put her musical career on hold in recent years to devote herself to her various brands. She will be present on stage on February 24 on the occasion of the most watched event on television each year in the United States.
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She will shine on stage. Superstar Rihanna will host, on February 12, 2023 in Glendale (Arizona), the spectacular halftime concert of the Super Bowl, the final of the NFL American football championship which is each year the most watched event on television in the States -United. This was announced by Apple Music, the main sponsor of this show with massive audiences and immense financial impact.
“IT’S ON!” (“Let’s go !”), Apple Music tweeted on Sunday, September 25, adding: “Rihanna will be on stage”. The account shares an illustration of a photo published on social networks by the singer of Umbrella and Diamonds. With his hand adorned with tattoos and holding an American football. The snap was picked up by the NFL.
IT’S ON.@Rihanna will take the stage for the first ever Apple Music Super Bowl Halftime Show on 2.12.23. #SBLVII @NFL @NFLonFOX @RocNation pic.twitter.com/Kz1YY19zAA
— Apple Music (@AppleMusic) September 25, 2022
The singer from Barbados has for several years put music aside, at least publicly, to devote herself in particular to her cosmetics brand, Fenty. Rihanna, who also successfully ventured into fashion, became a billionaire. She launched lingerie, makeup and fashion brands. She welcomed a baby with rapper A$AP Rocky on May 13 in Los Angeles.