VIDEO. They demand the extinction of advertising screens

“We prepare to save time in case there are problems with the police or the security guards. So there, we have the tape on us and we can go very quickly during the action.” In the Paris metro, the Resistance to advertising aggression collective is preparing for a new intervention. The objective of the day: to put “stop advertising” posters on the luminous screens displaying advertising in the underground corridors. “We are asking for the banning of screens in stations, in the subways, in shop windows and in the street, so that we will have less energy spent, less consumption of materials to manufacture them”, explains Thomas Bourgenot, spokesperson for the association.

“​​According to Ademe, a screen like this is 2000 kWh per year, so it’s the equivalent of the annual consumption of a household, not counting the heating” compares Sarah Denisse, the publicity and climate project manager within the collective. “We can’t decently ask people who have modest incomes to make small gestures if, behind them, we have screens like that everywhere”, she adds.

“In fact, the government said they would turn off digital advertising screens with the press of a button if there were any electrical voltages. Basically, it’s when there are problems with the electricity supply, peaks in terms of electricity consumption. Whereas what we are demanding is, in the name of the ecological and social imperative, to turn them off all the time, even outside of these times because, today, in terms of climate problems , in particular, we are already in permanent tension”concludes Khaled Gaiji, in charge of mobilization.