the French have changed their eating habits because of inflation

Walking the shelves of supermarkets these days consists of comparing products, arbitrating priorities and making choices. Indeed, with inflation, the French are shaking up their consumption habits. “I buy stuff that I’ve never bought: low-end from low-end”, laments a client. Another took advantage of promotions to buy fruit. Everyone has their own technique for spending less.

The products that the French neglect the most are those that are fresh, since they are often more expensive. Thus, sales of fish, meat, cheese and fruit and vegetables fell by 12.4%, 10.6%, 9% and 8.8% respectively. Consumers now turn much more towards first-price distributor brands. Their sales increased by 15.8% in one year. Conversely, major national brands fell 3.5%. If the food budget has not fallen, the French are now turning to basic necessities.