The magic of Harry Potter, from Drummondville to Montreal

Notice to Harry Potter fans: a wind of magic is blowing over the province.

Posted at 11:00 a.m.

Veronique Larocque

Veronique Larocque
The Press

First, in Drummondville, where a shop exclusively selling products inspired by the young wizard’s universe opened its doors on Saturday.

Whether the Sorting Hat sent you to Gryffindor or Ravenclaw, you can get your hands on the appropriate uniform at Witch and Wizardry. As well as the official cloaks of all four Hogwarts houses, among the more than 2,000 items in stock are wands, sweaters, stuffed animals, mugs, puzzles and more. “I really have a great variety for all budgets and all tastes”, assures Maggie Leroux, owner of the shop.


PHOTO MAGGIE LEROUX, PROVIDED BY SORCIÈRE ET MAGIE

Harry Potter themed mugs, on sale at Witch and Magic

The one who signs “Your witch” when she writes on social networks hopes to provide visitors with a unique experience.

I want people to come into the store to fall into a magical universe. I drew a lot of inspiration from my trip to Salem, Massachusetts.

Maggie Leroux, owner of Witch and Magic

The sets at Universal Studios’ Florida Harry Potter theme park have also influenced her, but her business is in no way a copy-and-paste of those. “I wanted to bring my magic to me in the world,” says the one who is passionate about everything that is fantastic.

Witch and Wizardry is the only store in Canada that exclusively sells licensed Harry Potter products. The former secretary “worked very hard” to secure the rights from Warner Bros. “I wrote to JK Rowling and that’s how I was finally able to talk to Warner Bros. lawyers. “says the admirer of the bespectacled wizard.

A ball in Montreal

On the Montreal side, the event Harry Potter: The Great Yule Ball will be held from November to January. Inspired by the elegant soiree at the Triwizard Tournament in the series’ fourth book, the festivities will, of course, include dancing, but also “bewitching performances”, themed drinking and appetizers, and a market. Tickets for this activity for ages 12 and up are on sale now.


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