Santé Publique France is launching a major campaign from this Thursday, September 1, which will last a month to encourage adolescents to play sports.
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“Getting teenagers moving is not easy. Encouraging them is important.“This is the slogan of the new Public Health France campaign, broadcast from today and for a month. The objective: to encourage parents to encourage their adolescent children to move more on a daily basis. The finding is worrying: among the 6-17 years, only half of boys and a third of girls practice at least one hour of physical activity per day as recommended by the World Health Organization (WHO).
In this 45-second clip, we see parents suggesting that their children start a sporting activity. Tennis, football, skateboarding, volleyball, dance, gym… everything goes, but each time, the teenagers answer “Nope“. The message is then addressed to parents and invites them not to “to discourage“.
According to a study published by Santé Publique France, it is really during adolescence that things get worse. Between the ages of 11 and 14, only a third of boys and barely 20% of girls follow the WHO guidelines and do at least one hour of sport or physical activity per day. The health crisis has further worsened these figures and screens are not helping. 70% of teenagers spend at least three hours there every day.
But inactivity is one of the factors that promote obesity, cancer and cardiovascular disease. Parents are here the first recipients of this campaign, developed in conjunction with the Ministry of Health and Prevention, the Ministry of Sports and the Olympic and Paralympic Games and the Paris 2024 Organizing Committee. They will find advice and tips on the mangerbouger.fr website. A second part of the campaign will be launched in the fall and will be aimed directly at teenagers.