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Update
Friday, November 19, the Carrefour banner announced that it would significantly slow down the distribution of leaflets or catalogs in paper form. The initiative will be tested in Paris and Lyon.
After years of receiving them in our letterboxes, Carrefour’s flyers and paper catalogs will soon disappear, slowly. “From January 17, the brand will stop distributing commercial catalogs in certain cities “, explains the journalist France Télévisions Alexandre Peyrout, on the set of the Journal du 19/20. Almost 800,000 tonnes of paper per year are used to make advertising leaflets. A huge amount is wasted, since nearly 42% of printed matter immediately ends up in the trash.
For the moment, only the cities of Paris and Lyon (Rhône) are affected by the discontinuation of prospectuses in letter boxes. This deletion will only represent 1,000 tonnes of prospectuses less. A crumb compared to the 800,000 tonnes used annually. “Supermarkets represent a large part of these advertising mailings: 47% according to the UFC-What to choose“, points out Alexandre Peyrout.