Monday August 1, 2022, M6 broadcast a new episode of Incognito boss. The principle is simple: the CEO of a company puts on makeup in order to join the team, the goal being to discover how his business works from the inside. Obviously, it should not be unmasked. In the height of summer, head for Soulac-sur-Mer, near Bordeaux, to one of the points of sale of the Yogurt Factory, a company specializing in yogurt ice cream with unlimited toppings and launched by Emmanuel Tedesco and Ouriel Hodara. The first remains behind the scenes while the second plays the apprentices facing Brian, manager of the shop.
For the occasion, Ouriel Hodara slips into the skin of David. He is guided by Brian, 24, who works with his mother Véronique. And the least we can say is that the apprentice has no room for error with such a trainer! Indeed, the young brunette is rather aggressive and authoritarian with the disguised boss. “For the activity we do here, it’s on the seafront and it’s seasonal. We need people, who strike, who strike, who strike. You have to understand quickly and you have to send wood. In principle, from the first day, we see if it matches or not“, thus dropped Brian in front of the camera from the outset. The young man did not hesitate to send David for a walk, asking him to “manage” with the film crew quite violently. Finally, he did not was very pedagogical or even patient in his way of teaching his apprentice the trade.
A behavior that has sometimes irritated Ouriel Hodara, who needed to slip away a moment after Brian said that he sometimes refuses to serve rude customers. And the incognito boss is not the only one to get annoyed. Indeed, on social networks, Brian has aroused many reactions. Several internet users took to their Twitter account to comment on the situation. “It’s unpleasant as can be“, “In two minutes he tired me“, “He speaks very badly“, can we read, among other things.