“we have to reinvent the experience of the room”, according to Michèle Halberstad

Since the Covid-19 epidemic, if cinemas have gradually reopened, they no longer attract as much as before the start of the health crisis. On the 19/20 set of France 3 on Saturday May 21, Michèle Halberstad, producer and distributor ARP, believes that “the crisis has accelerated a trend which was the role of the series and the fact that it’s the series that monopolizes the conversation now, it’s more the films”. She also mentions the price to go see a movie at the cinema. “Now it’s for a screening almost what you pay a month to subscribe to a platform, so the film had better be good”says the producer.

In an attempt to make the public want to go to dark rooms, Michèle Halberstad emphasizes that “the problem also is that we have to reinvent the experience of the room so that people want to go there again”. “We can clearly see that the sessions that work best are those where the chairs move, those where there are debates, those where you have a plus compared to home”she adds.