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Customers adjust to inflation. Almost -7% of purchases were made in supermarkets in April. When we detail the shopping list, we see that consumption habits have clearly changed.
Inflation at historic levels and consumers adapting on the shelves. “Shopping bags are certainly less full than before“, says a customer. Consequence: carts a little less full, -6.5% in one year, and consumers who look more closely at the labels. The brands of the first price distributors are acclaimed, at +15.8%. national, they are down 3.5%. “We are obliged to look at the prices, it is systematic“, said a passerby.
Organic products fell sharply, by 11.5%. The decline in purchases was particularly marked in April, but at the same time last year, consumer behavior was very different, recalls an expert: “Last year we were confined […] The French consume more outside their homes, so that explains the drop in sales of food products“, says Emily Mayer, specialist in consumer products at the IRI institute. Apart from food, sales of hygiene products are in sharp decline, in particular with the end of the wearing of the mask.