“Inflation is inevitable”, according to Cécile Beliot, general manager of Bel

Faced with rising inflation, Bel’s new general manager puts it bluntly: “We will necessarily sell our cheeses at a higher price”. Eco guest of franceinfo, Tuesday May 17, Cécile Béliot underlines that “everything increases” : “We are facing an unprecedented crisis.”

“The Laughing Cowshe gives as an example, it’s four ingredients: butter (+70%), cheese that I melt (+50%), milk whose price increases by 10% and milk minerals… You see, on a product as simple as La Laughing Cow, how inevitable inflation is, so rising prices.”

The challenge is to maintain the entire chain (…) What is the value of food?

Cécile Beliot, CEO of the Bel group

on franceinfo

The leader explains that for five years, her group has been buying milk from breeders at a price higher than the market price, to “both help farmers bear production costs and finance processing” towards a more sustainable agriculture: “We are at 371 euros per thousand liters (…) We are constantly in discussion with our breeders.”

After the interview, the Bel group clarified to franceinfo that the average minimum purchase price would ultimately be, this year, “of 413 euros per thousand liters, in order to follow the rising costs for breeders.”