the ephemeral tattoo appeals to all generations

You stuck them on your body all your childhood. Fun, temporary tattoos hidden in chewing gum wrappers. But today, the fading tattoo has made its way onto adult skin. Until that of Christelle, near Lyon (Rhône). In a pocket, it accumulates dozens of patterns. To apply it to her arm, she follows the decal technique. And the illusion is perfect. “It’s a fashion accessory, I match it with my clothes, with what I’m going to do”she says.

The creations are rich and varied. To a few kilometers from there, a company meets with one of its 40 female illustrators who designs their designs. Draft designs for this summer’s tattoos. The company has doubled its turnover in two years, and develops around ten new creations every month: 400 references in total. The bestseller are silhouettes of swallows. According to a study, more than 3,000 temporary tattoos are sold per day.