The Festival locations and the Croisette are teleported into the “Fortnite” metaverse. During this 75th edition, video game users will be able to walk the red carpet virtually, and will be assigned missions as photographers, actors or directors.
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Online media Brut, new partner of the Cannes Film Festival alongside France Télévisionsannounced on Wednesday that users of the video game fortnitepopular with teenagers, could climb the famous steps in a virtual replica of the premises. “It was important for us to bring the Cannes Film Festival into the practices of new generations”summarized in a press release Guillaume Lacroix, director of Brut.
The Festival venues and the Croisette will be transposed into the “metaverse” (virtual world) of Fortnite, one of the most popular video games in the world with nearly 200 million users, the statement said. In the costume of a journalist, an actor or a director, players will have access to various quests: “carry out interviews”, “pass a casting” Where “participate in the ascent of the steps”. Other assignments “appendixes” will deal with “more committed subjects such as climate change” or issues related to “diversity in the world of cinema”promises the media.
The Cannes Film Festival is not the first cultural event to invest the universe of Fortnite. In 2020, rapper Travis Scott, one of the most listened to artists of his generation, gave five virtual concerts in the game, in front of more than 27 million virtual spectators in total. In a world of cinema disrupted by the pandemic and new media consumption habits, the Cannes Film Festival, which is holding its 75th edition from May 17 to 28, is trying to get closer to the younger generations, and has also established a partnership with the Chinese social network TikTok, very popular with teenagers.