Gims did not play in Emergency room, and yet, he does have something in common with George Clooney. He also advertises a coffee brand, in this case LINGUI YO. This African brand called on many black personalities to embody this range of coffees, like Djibril Cissé, Flora Coquerel, Dadju and his older brother, Gims.
In Congolese, “Lingui Yo” means “I love you”, a declaration of love for French and African lands. The brand promises a range of authentic, exceptional and eco-responsible coffee for a “unprecedented sensory experience combining the riches of African lands with French know-how “. Many models like Demdem, stylist and wife of Gims, Tiger Lily or Melissa.
They all promote these coffees, which are concerned about their environmental impact, and which promote organic farming with green deliveries, recyclable aluminum capsules and the promise of planting 10,000 trees in 2022 for carbon neutrality. On a quarterly basis, Lingui Yo donates part of its profits to associations developing living standards and health in five African countries, in particular to those of Djibril Cissé and Flora Coquerel, KELINA and Un rire, un espoir pour la life.
Since October 31, 2021, Lingui Yo offers online sales from its website https://we.tl/t-cskxOcXyBJ. A simpler gesture for the consumer, without intermediary.
All the brand ambassadors posed for pretty promotional photos mixing elegance and arabica.
Gims is however the ambassador of the LINGUI YO brand. He took advantage of the Global Gift Gala at the Four Season, October 30, 2021 in Paris, to promote it on the eve of the launch of the online sale. Gims thus sets itself the objective of “finance the education of young people in Africa and access to drinking water “ and of “promote local production and know-how as well as all sectors of African excellence“thanks to its brand. A great ambition.