It’s not uncommon for famous people to get into the drink business. We can cite for example the rosés of Brad Pitt and Angelina Jolie with Miraval or Barrymore Wines by Drew Barrymore, even that of Jon Bon Jovi which is called Hampton Water. Tequila is also successful with Justin Timberlake and his Sauza 901. On the sake side we can parade with the sake of DJ Richie Hawtin. he guitarist of the group Phoenix Christian Mazzalai has also decided to collaborate with Maison Tatenokawa. The sake was released in 2017 and is based on Phoenix. The funds are donated to the Japanese Red Cross because Christian Mazzalai did not want to do business but just have fun! Even more surprising, Pharrell Williams, is super Happy! He decided to create a brand with his business partner Nigo in 2019. On the occasion of the launch of their clothing brand Human Made 1928 in Japan, they decided to offer two sakes, Storm Cowboy, only available on the Nippon archipelago. . One of the sakes notably received a gold medal at the very famous IWC2020 competition (International Wine Challenge). Other sakes have now joined the collection. The world of sake is becoming more and more democratized and we will surely see other projects with stars.
Chloé Cazaux Grandpierre: We can also talk about Alain Ducasse or Joël Robuchon, for example, who have also formed partnerships. Our French Chefs are pioneers in the field and stars in the field of gastronomy.
Chloé Cazaux Grandpierre is a woman “made in Bordeaux”! In 2012 she launched the Chloé and Wines blog to talk about her wine and spirits discoveries with a focus on wine tourism. Since 2014, she is sake sommelier and is the only woman in France sake educator, Otsukimi, Moon Drinkers – Saké Sommelier, Saké Educator and Shochu Advise. Chloé participates in numerous competitions as a jury, rates sakes and wines for an international magazine and is officially recognized by the Japanese government as a “Japanese Food Supporter”. Chloé regularly gives lectures on sake and Japanese spirits. She joined the team of France Bleu Gironde bloggers in 2020, very happy to share her knowledge and her passion for Japan on the airwaves! Kanpa! (Cheers !).