At 62, she puts older people in the spotlight

5 years ago, Caroline Ida suffered a ruptured aneurysm. This caused a real click in her: she decided to quit her job as a salesperson and become a content creator on social networks. What she wants today? “Change the invisibilization that society makes of people over 50 (…) and that there is no longer a single profile, a single physique, a single reference, but that there is this diversity which is the world“, she explains. With her content, she wants to show that there is no age to be beautiful or to fall in love. As she gets older, Caroline even admits having achieved more serenity.

In 2021, a famous lingerie brand made her one of the faces of its new campaign, which changed everything for her. “It was a total explosion, incredible visibility for me“, she rejoices. Today, she wants to put wrinkles and white hair in the spotlight: “I love wrinkles and I find that through a face with wrinkles, there is a whole story that is told without the person speaking..”