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To put pressure on Vladimir Putin, Westerners are betting on a first round of sanctions. This arm of iron canit penalize the economic interests of France? 500 companies, including 35 groups from CAC40work in Russia.
The Russian market was to open its doors to him. Laurence Lecocq was to fly to Moscow on Monday, February 28, to present her organic perfumes to Russian distributors, and thus set up in a new market. Without these contracts, the development of his business is jeopardized. Perfumery is a sector of activity which exports to Russia, just like aeronautics and pharmaceuticals.
Around 700 French subsidiaries are also established in Russia: SMEs and large groups such as Danone, Decathlon, Société Générale or Auchan. It is the second largest market for the Renault manufacturer, which sold 500,000 of its vehicles in Russia in 2021. New retaliatory measures could weaken the French companies present on the spot. For William Dubuisfounder of Dualestthe first effects of the crisis are already being felt. “[C’est] very difficult to find trucks between France and Russia, a skyrocketing price, many delays…“he explains.