personalized scales offered by certain applications

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FRANCE 3

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S. Guillaumin, F. Daireaux, B. Bervas – France 3

France Televisions

the Nutri-Score is already there to choose healthier and more balanced products. Some applications go even further and offer a personalized scale depending on the buyer. that are they worth really ?

For some years, the Nutri-Score has appeared on the packaging of everyday foods. Thanks to this scale in the form of colors and letters, consumers can find out more about the nutritional quality of the products they buy in supermarkets. The display of Nutri-Score is not subject to any obligation, and manufacturers are free to display it or not. However, consumers are increasingly givingimportance to this little inscription. In response to consumers’ desire to control their diet, an app has added a new feature to adapt the ranking to the user

Thus, several parameters are taken into account, such as his age, or his gender of birth of the user. If the idea seems good, it seems to contain some flaws, in particular according to Serge Hercberg, the creator of Nutri-Score. “There is a risk, because once again, the portions are not established on valid scientific criteria, and on the other hand, the consumer has difficulty estimating the portion he is actually eating. So it can be counterproductive“, declaresdoes he.


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