M6 is intensifying its efforts to attract viewers in 2025, competing with TF1’s new series and the latest season of The Voice. Notable developments include the addition of three new investors on Who Wants to Be My Partner?, with Julian Jacob’s assertive style generating mixed reactions. While some viewers appreciate his approach, others express concerns over his competitiveness. Jacob’s personal story of overcoming a life-threatening health challenge adds complexity to his character as he navigates the entrepreneurial landscape.
M6’s Bold Strategies to Attract Viewers in 2025
Since the start of 2025, M6 has made significant efforts to draw in a larger audience, especially in light of TF1’s latest offerings, which include new series like Elsbeth and Erica, as well as the highly anticipated 14th season of The Voice featuring fresh coaching talent. David Larramendy’s channel also kicked off the 19th season of Love is in the Meadow, with the beloved Karine Le Marchand at the helm. There are rumors swirling about her potential departure, especially with the possibility of Cyril Hanouna joining the M6 team. Additionally, Stéphane Rotenberg leads a new edition of Beijing Express, which is set to explore several African nations, including one that has never before hosted the adventure seekers.
Exciting Developments on Who Wants to Be My Partner?
The competition heats up with the introduction of three new investors on the iconic show Who Wants to Be My Partner?. This beloved program allows viewers to witness the journeys and passion of various entrepreneurs as they pitch their innovative ideas in hopes of securing funding. These project holders present their concepts to a panel of investors, including familiar faces Marc Simoncini, Anthony Bourbon, Éric Larchevêque, and Kelly Massol, who are joined by newcomers Alice Lhabouz, Jean-Michel Karam, and Julian Jacob for the fifth season.
Julian Jacob’s entry into the M6 lineup has sparked considerable discussion online, with many viewers expressing support for his approach. However, opinions diverge sharply when it comes to his competitor, Julian Jacob, who is known for his work in the toy and plush industry. His recent presentation of the Block’Fire, a product designed to tackle domestic fires, caught the attention of Anthony Bourbon and piqued the interest of Jacob himself, who confidently stated, “I believe I can take you to slightly more exotic countries. I think I am the key you need!”
However, his aggressive tactics did not sit well with all investors. Éric Larchevêque pointed out that Jacob’s approach was overly assertive, while Bourbon remarked that viewers might prefer a more relatable partner over someone who appears too domineering. Social media reactions have mirrored these sentiments, with many expressing concerns over the aggressive competition. Comments such as, “If we have to deal with Julian Jacob alongside Anthony Bourbon, I might not last the season,” highlight the viewers’ sentiments.
Despite the backlash, Jacob has embraced the persona he projected during the season premiere, declaring, “I will give no favors to my rivals.” He has openly acknowledged his self-assured nature in business, which may have influenced his polarizing reception. Jacob also has a compelling backstory; he faced a life-threatening brain cyst at 23, which he has described as a miracle survival experience. This resilience adds depth to his character as he navigates the challenges of the show.