Apple has reported significant growth in its device ecosystem, with active devices reaching 2.35 billion—a 550 million increase in two years. Despite a slight decline in iPhone sales revenue, the overall business is thriving, posting $124.3 billion in Q1 2025. New products like Apple Vision Pro and the upcoming iPhone 17 Air are expected to further boost device numbers. Enhanced AI features are anticipated to drive growth in key markets, with standout iPhone models showcasing impressive capabilities.
Apple’s Remarkable Device Growth
Following the launch of the iPhone 16 series, Apple has unveiled its financial performance for the final quarter of 2024. The key takeaway is that Apple’s ecosystem is expanding, reaching an impressive milestone. As per CEO Tim Cook, the number of active Apple devices has surged to 2.35 billion globally, marking an increase of 550 million in just two years. This information has been widely covered by various U.S. media outlets.
The iPhone continues to play a pivotal role in driving this growth. Although revenue from iPhone sales saw a slight dip year-over-year to $69.1 billion, the device remains at the heart of Apple’s ecosystem.
Strong Revenue Amidst Slowing Growth
Apple’s overall business is on an upward trajectory. In the first quarter of 2025, the company reported revenues of $124.3 billion. With innovative products like the Apple Vision Pro and expected advancements in the smart home category, the number of active Apple devices is projected to rise even further this year. The upcoming iPhone 17 Air could also invigorate the mobile market.
The increase to 2.35 billion active Apple devices shows a growth rate of 6.8 percent since the 2.2 billion figure announced in February 2024. This represents a noticeable decline from the growth rate of around ten percent seen during the previous year.
Tim Cook has clarified that this slowdown is not a reflection of the new iPhone 16’s performance. In markets where Apple Intelligence is available, the iPhone 16 has even outperformed its predecessor. As soon as the AI features are rolled out in regions like China and Europe, Apple anticipates further growth.
Top iPhones Featuring Apple Intelligence
Apple’s testing has identified several standout iPhones with exceptional capabilities:
- Top Recommendation: iPhone Model A – Excellent (1.4 rating)
- Price Tip: iPhone Model B – Good (2.1 rating)
- Alternative Option: iPhone Model C – Very Good (1.4 rating)
- Also Great: iPhone Model D – Very Good (1.4 rating)
- Strong Performer: iPhone Model E – Good (2.1 rating)
All selected models boast OLED displays, impressive battery life, and advanced camera systems, making them ideal for users looking to maximize their Apple experience.