Samsung has launched the Galaxy S25 series, which includes the S25, S25+, and S25 Ultra, maintaining previous pricing levels. While the design shows minor tweaks, the significant enhancement lies in the Snapdragon 8 Elite processor, ensuring consistent performance across regions. Each model features One UI 7.0 with AI integration, but the S25+ lacks standout innovations. Overall, the series presents a competitive value, though it feels reminiscent of earlier versions, prompting mixed feelings about its evolution.
Unveiling the Galaxy S25 Series
The Galaxy S25, S25+, and S25 Ultra have officially made their debut. While Samsung has introduced some enhancements, it appears that the tech giant is leaning heavily on the legacy of its earlier flagship models. Are these latest smartphones too similar to their predecessors? Do the updates truly make a difference? We’ve had the opportunity to interact with all three models, and here are our initial thoughts.
After a flurry of speculation, the Galaxy S25 series is finally here. Samsung has revealed three new smartphones: the Galaxy S25, the Galaxy S25+, and the remarkable Galaxy S25 Ultra. These devices were announced at the Unpacked event held in the United States on January 22, 2025. Pre-orders are now open and will close on February 7, when the phones will be available worldwide, including in France.
Pricing and Design Insights
Notably, these phones will launch at the same price points as their predecessors: starting at 899 euros for the standard S25, 1169 euros for the S25+, and 1469 euros for the S25 Ultra. There’s no price hike, which indicates that Samsung is following a similar pricing strategy as Apple, opting to maintain risk-averse pricing amidst a competitive market.
We were fortunate to preview the three Galaxy S25 models a few days ahead of the official launch. Although our time with them was brief, it was enough to form a solid first impression, which is largely positive. While the new features may not be plentiful, including some generative AI tools, the majority of updates are practical and valuable. Furthermore, many specifications still hold strong relevance in today’s tech landscape.
When examining the three models, several commonalities arise. They all closely mirror the design of their predecessors, featuring only minor tweaks that enhance ergonomics. The slight reduction of 0.4 mm in thickness and the subtly curved edges are details that only a discerning eye would notice. The materials used remain top-notch, with the S25 Ultra exuding a sense of sturdiness thanks to its titanium build. We also appreciate the trimmed bezels on the S25 Ultra, which contributes to a slightly larger display, although the difference is minimal.
The most significant changes in user experience stem from the internal components, particularly the new Snapdragon 8 Elite processor across all models. This shift eliminates geographical discrepancies in performance between the European and Chinese or American versions of the S25. It indicates Samsung’s aim to create a uniform high-end experience while simplifying future updates. Notably, the promise of 7 years of software support is a significant commitment, and consolidating on a single platform will likely streamline this process.
On the software front, all Galaxy S25 devices run on One UI 7.0, which integrates artificial intelligence in various aspects, from the home screen to smart notifications and even within applications. Samsung’s vision of a “super assistant” aims to unify functionalities through AI, with tools such as Gauss, Bixby, and Gemini playing pivotal roles.
Now, let’s break down the unique attributes of each model. The Galaxy S25 stands out as a powerful compact smartphone. It delivers a responsive and user-friendly experience, bolstered by 12 GB of RAM alongside the Snapdragon 8 Elite, making a noticeable difference in everyday tasks, particularly when leveraging AI capabilities.
The Galaxy S25 Ultra boasts some exclusive advancements, although they don’t drastically alter its handling. The standout feature is the new ultra-wide module, equipped with a 50-megapixel sensor and an f/1.9 aperture lens, promising enhanced detail, contrast, and brightness in photos, as well as an impressive macro mode. While this will positively affect user experience, the impact might be somewhat limited.
Conversely, the Galaxy S25+ shows the least innovation. Beyond shared improvements with the other two models, it lacks any distinctive features. This is evident in the user experience, which closely resembles both the standard S25 and its predecessor, the Galaxy S24+. For several years, Samsung has not effectively capitalized on the “Plus” designation in its premium line, and the S25+ reflects this trend.
In summary, our initial session with the Galaxy S25 series left us with mixed feelings. We were concerned Samsung might increase prices with this new generation, but that hasn’t happened. Conversely, we had hoped for a price reduction, which also didn’t materialize. While it seems Samsung may be resting on its laurels, particularly with the Galaxy S25+, it’s clear they are listening to consumer feedback. Features like 12 GB of RAM and 512 GB storage in the standard S25, the upgraded ultra-wide module in the S25 Ultra, and the Snapdragon 8 Elite across all models are positive signs. Though not everything is perfect, the Galaxy S25 series appears to offer a competitive value, at least comparable to the Galaxy S24. We look forward to confirming this positive first impression with comprehensive testing in the near future.