Fujifilm’s Year-End Deals: Your Ultimate Pathway to Professional Photography

The rising popularity of APS-C mirrorless cameras is highlighted by leading brands releasing models that rival full-frame options. Fujifilm’s X-H2 and X-H2S showcase impressive features like high-resolution sensors, rapid continuous shooting, and advanced autofocus, making them ideal for both photography and videography. Currently, Fujifilm offers significant discounts on these models and compatible lenses until January 16, 2025, enhancing their appeal for enthusiasts and professionals alike.

Rising Popularity of APS-C Mirrorless Cameras

In recent years, the excitement surrounding APS-C sensor mirrorless cameras has surged dramatically. This trend is backed by compelling reasons: leading brands have unveiled models that stand shoulder to shoulder with traditional full-frame cameras.

Featuring ultra-high-definition sensors, rapid continuous shooting capabilities, and lightning-fast autofocus, these cameras now deliver performance and versatility on par with their larger counterparts. Their compact size and lightweight design make them incredibly portable, perfect for photography on the go. Fujifilm’s X Series cameras exemplify this trend, particularly the X-H2 and X-H2S, which are engineered for speed and accuracy.

Exclusive Discounts on Fujifilm X-H2 and X-H2S

Fujifilm is currently offering enticing discounts on the X-H2S and X-H2 cameras, along with their compatible lenses, until January 16. Here are the highlights of these offers available on the Fujifilm eshop:

Fujifilm X-H2: Exceptional for Both Photography and Videography

Equipped with a 40.2 million pixel APS-C sensor, the Fujifilm X-H2 stands out as one of the most advanced offerings from the brand. Its burst shooting capability of 15 frames per second makes it ideal for capturing fast-paced sports, while its ability to shoot 8K RAW video externally showcases its versatility.

This camera features a sophisticated hybrid autofocus system combining phase detection and contrast detection, allowing for precise tracking of human eyes, animals, birds, and various vehicles. Additionally, the 5-axis sensor stabilization minimizes motion blur in photos and stabilizes video footage, ensuring stunning image quality across all scenarios.

With an expansive ISO range from 125 to 51,200 for photos and up to 25,600 for video, the X-H2 guarantees exceptional performance even in low-light conditions. Its maximum shutter speed of 1/180,000 seconds adds to its impressive capabilities.

On the video front, the X-H2 excels with 8K RAW recording at 30p, supporting formats such as Apple ProRes 422 HQ, ProRes 422, and ProRes 422 LT. Furthermore, it accommodates the F-Log2 standard for professional post-production workflows.

To enhance manual focusing, Fujifilm has included focus assistance and focus peaking, making subject tracking seamless. The X-H2 is tailored for discerning photographers and videographers seeking a high-performance camera. It has garnered an excellent rating of 8/10 from industry experts.

Until January 16, 2025, you can enjoy a €200 discount on the body only, reducing the price to €2049 on the Fujifilm eshop.

Fujifilm X-H2S: Unmatched Burst Shooting Performance

The Fujifilm X-H2S occupies a higher tier in the brand’s offerings, boasting features that elevate its capabilities significantly compared to its sibling model.

Designed with a focus on sports photography and video, this APS-C camera competes fiercely with premium options, including full-frame models, all while remaining budget-friendly. Currently, the X-H2S is available at a reduced price of €2549, down from €2749 on the Fujifilm eshop until January 16.

At the heart of the X-H2S is a 5th generation X-Trans CMOS 5 HS sensor paired with the powerful “X-Processor 5,” facilitating remarkable technical feats. Its standout feature is the ability to shoot at 40 frames per second without blackout while maintaining AF/AE tracking.

The hybrid autofocus system further enhances its performance, equipped with new algorithms for superior tracking of moving subjects, even in challenging lighting conditions. The advanced subject detection capabilities of the X-Processor 5 recognize a wide range of moving targets, including human faces, animals, vehicles, and more.

Video recording capabilities are impressive, allowing continuous shooting for up to 240 minutes at 4K/60P, a feat that many professional cameras cannot match. Like its counterpart, the X-H2S supports various recording formats, including Apple ProRes, and features F-Log2 support for professional-grade video work.

The X-H2S has also received a stellar review score of 9/10 from industry experts.

Fujifilm XF Lenses: Perfect Pairing for X Series Cameras

To complement its cameras, Fujifilm provides an extensive range of optical options tailored for the X Series lineup.

While all X mount lenses are designed for APS-C cameras, some are specifically crafted to maximize the potential of the X models. Here are a couple of highlights:

The XF33 mmF1.4 R LM WR prime lens, now with a €100 discount, is perfect for portrait photography. Its f/1.4 aperture creates beautiful depth of field and a pleasing bokeh effect. Weighing just 360 grams, it features a silent motor and is weather-resistant, making it versatile for various shooting conditions.

The XF50-140 mmF2.8 R LM OIS WR zoom lens, which benefits from a €200 discount, is a must-have for any photographer. This versatile lens, equivalent to a 76-213 mm full-frame lens, excels in both portrait and wildlife photography. With a constant f/2.8 aperture and Optical Image Stabilization, it ensures exceptional sharpness across various shooting scenarios. It is also compatible with 1.4x and 2x teleconverters for extended focal range.

Other lenses are also available at promotional prices on the Fujifilm eshop until January 16.

Latest