Rumors suggest that Google may not directly produce connected glasses but instead focus on developing an operating system for brands like Samsung, following its smartphone model. This system, potentially linked to Qualcomm’s hardware, could be available by 2024. With strengths in software and services, Google is positioned to create advanced glasses, possibly resembling Project Astra, which aims to integrate AI capabilities. Competition from Apple and Meta could prompt Google to revisit the concept of Google Glass in the future.
The question of whether Google Glass will make a comeback is increasingly uncertain. Recent speculation suggests that Google may not be looking to manufacture new connected glasses but instead aims to develop an operating system for other brands, much like its existing models for smartphones and smartwatches.
Connected Glasses Inspired by Android
Prior to the launch of its Pixel Watch, Google focused on creating a dedicated operating system, known as WearOS, rather than producing smartwatches. This platform, developed in collaboration with Samsung, powers various brands, indicating a potential shift toward smart glasses in a similar manner.
Progress appears to be in the works, as rumors surfaced this summer regarding the release of an initial version of this operating system, combining the strengths of Google, Qualcomm (for the hardware), and Samsung. Although it’s now late October, and the anticipated launch has not materialized, Qualcomm confirmed in September that it is actively collaborating with Google and Samsung on companion glasses.
Google’s Advantages in Developing an OS for Smart Glasses
One of Google’s key assets is its extensive software and services knowledge, allowing for potential access to the Google Play Store on glasses, akin to what is available on other devices. Journalist Abner Li from 9to5Google believes these smart glasses could deliver significant functionality.
Li highlights the appeal of glasses similar to Ray-Ban Meta, which lack a screen but offer photography and video capabilities. With integration of Gemini Live, Google’s real-time chatbot, users could receive contextual information about their surroundings, similar to features already provided by Google Lens.
Google’s expertise is further demonstrated by its Project Astra, introduced last May, which reimagines glasses as practical tools rather than just cameras. Li envisions that enhanced AI capabilities could elevate these glasses to everyday essentials for managing tasks, asking questions, and more. Notably, Project Astra included voice transcription and recognition features, which might not be essential in every application.
Additionally, Google’s hardware development skills are evident through its Pixel smartphones, which excel in camera technology. The Pixel Buds showcase Google’s capabilities in audio design and touch-sensitive interfaces, and the company has successfully integrated electronic components into other devices like the Pixel Watch.
Will Google Glass Make a Comeback?
Samsung is currently focused on creating the hardware needed for smart glasses. While there were expectations for its XR platform (supporting mixed reality) to be launched this year, it appears that timeline is shifting, with some speculation pointing to a March 2025 release.
This XR platform may become a foundation for Google’s own smart glasses, representing a potential revival of Google Glass, which was ahead of its time during its initial release and faced significant challenges.
Competition is on the rise, particularly from Apple, which is reportedly developing its version of smart glasses that may not feature a display, with a potential launch in 2027. If Google doesn’t act decisively, it risks leaving a substantial portion of the smart glasses market to Apple. Other competitors, including Meta with its Orion project and Snapchat’s new augmented reality glasses, are also stepping into the field.
There remains a possibility that Google Glass could re-enter the market if Google chooses to redesign it, potentially integrating it within the Pixel ecosystem.