“Kaizen”, Inoxtag’s film about his ascent of Everest, breaks all records

A 22-year-old influencer takes on Everest and a film, “Kaizen,” that breaks all records: more than 17 million views in just two days. It tells the true story of Inoxtag, a young man who is not at all athletic and who takes on the challenge of climbing the highest peak in the world.This documentary also conveys messages of self-improvement and success.”explained one person who saw the film in the cinema.

With its 20 million subscribers on social networks, Inoxtag, a web star, is winning over cinemas. Some have organized a single screening evening.

Inoxtag said he was surprised and delighted by this success.I am especially happy with all the messages I receive, from subscribers who have been motivated and inspired by the film, these messages have touched me”he said. He trained for a year with a mountain guide before embarking on the Everest adventure.

In his film, he denounces the hidden side of the mountain: the waste abandoned by climbers and the overcrowding at the summit. Despite the criticism, the film continues to rack up records, a success that confirms the power of social networks and makes Everest the star of this new school year.