Are the leaflets still as attractive?

To find the best deals, some French people are still very attached to the paper leaflets of the stores. In order to better manage their budget, customers access the promotions of the stores near them. But these paper catalogs are now disappearing. Several supermarket chains have decided to abandon or reduce the production of leaflets, a practice that they consider outdated, not very ecological and expensive in paper.

However, the practice is not expected to disappear immediately. Customers remain attached to leaflets, because promotions always attract. And it works even better in times of inflation. Relying on dematerialized advertising, using promotional emails, is now the bet of many brands.