More and more companies are targeting the entertainment market to advertise themselves

After a documentary produced by Airbnb and a video game created by an Uber competitor, a famous fast-food chain, Chick-fil-A, is planning to offer entertainment for the whole family on its own platform.

Chick-fil-A is famous in the United States and is not a fast food restaurant like the others. Not only is it said to be the inventor of the chicken hamburger, but the chain’s approximately 3,000 locations close on Sunday, the “Lord’s Day”. The founder, Samuel Truett Cathy, who launched these restaurants in 1967, was a devout Christian, a “Baptist”. And since he refused to work on Sundays, his heirs followed his example.

The group, based in Atlanta, Georgia, has also funded organizations opposed to same-sex marriage, prompting calls for a boycott. “We support the family in the biblical sense of the term”said Dan Cathy, the founder’s son, in 2012. “We know it’s not popular with everyone but thank God we live in a country where we can share our values ​​and follow our biblical principles.”He has since retracted these remarks.

The fast food restaurant is launching a streaming platform, according to information from the entertainment website Deadline. We don’t know what the platform will be called, when it will be available to the public, or the subscription price. Apparently, Chick-fil-A has established contacts with different production companies and is working on different projects, including unscripted programs, as they say in Hollywood, i.e. reality TV and games. The press is talking about budgets of $400,000 for thirty-minute episodes. All the programs are aimed at a family audience, which is not really a surprise given the company’s reputation.

The news is causing a stir because it is known that the Cathy family partly financed the gigantic Trilith film studios, near Atlanta. This is where almost all Marvel films and series are filmed today. Chick-fil-A had also already produced a series of animated shorts for its website a few years ago. Moreover, Deadline reports that several companies are launching into content production. In reality, it is a form of advertising. Lyft, for example, Uber’s main competitor in the United States, produced a game called Lucky Lyft. In 2019, Airbnb produced the documentary Gay Chorus Deep South, about a gay men’s choir from San Francisco touring the religious South. MTV aired it at the time.