In this fake advertisement, an imitation of the deceased actor urges Internet users to play to win 100,000 euros.
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“If you are watching this video, I am already dead. I will give you 100,000 euros if you cannot win in my online casino.” A scam using the image of actor Alain Delon, who died on August 18 at the age of 88, had been viewed more than 2 million times on social networks by Wednesday, August 28. The aim: to attract Internet users to an online casino.
This fake ad, which used the voice and image of the deceased comedian, has since been deactivated. But alternative videos featuring the actor and redirecting to the casino remain.
Asked by AFP, Meta recalled that it was against the platform’s rules to publish advertisements with images of public figures in a misleading way in order to try to scam people. The social media giant explained that it had created models aimed at specifically detecting viral content using images of celebrities in order to better combat them.
THE deepfakesthis content rigged using artificial intelligence that is proliferating on the internet, fuels a wave of disinformation that affects many personalities, such as the singing star Taylor Swift, and arouses concern before electoral deadlines such as the American presidential election.
