The recipe for success of La Petite Bretonne

The La Petite Bretonne brand of madeleines and other sweets is celebrating its 60th anniversary this year. Its founder, Serge Bohec, is still at the helm. Despite modest… and illegal beginnings, the original Breton has carved out a place for itself as the flagship of Quebec pastry. What is the secret of this success? The duty was able to visit one of the factories with him.

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