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Video length: 3 min
Furniture: focus on a new Danish brand
Jysk, a new Danish furniture brand, already has 74 stores in France, and the company wants to have 450 in the coming years. She wants to compete with Ikea.
(France 2)
Jysk, a new Danish furniture brand, already has 74 stores in France, and the company wants to have 450 in the coming years. She wants to compete with Ikea.
We knew Swedish furniture, here is Danish furniture, with the Jysk brand. It is growing at full speed in France, 30 new stores in three years, and things are accelerating. You can find everything there. What is behind these low prices and promotions? The 3,000 points of sale are set up in the same way with one goal: to encourage purchases. The store receives new stocks every week from Asia and Eastern Europe in particular. With the sunny days, the director focuses everything on the outdoor furniture department.
Unlike its Swedish rival, this brand constantly offers promotions, and even when there is no reduction, each item has a hidden price, lower than the one displayed, a means of negotiation provided you buy more. Numerous discounts, tempting and repetitive, like a chair, the price of which is regularly lowered and then raised again.
